Page scores

Page Score
Theory Official Site | Contemporary Clothing for Women and Men
www.theory.com (Landing page)
60
Sites-theory_US-Site
/on/demandware.store/Sites-the...
48
Sites-theory_US-Site
/on/demandware.store/Sites-the...
51
Sites-theory_US-Site
/on/demandware.store/Sites-the...
52
New Women's Clothing | New Women's Dresses, Tops, Jackets, Pants, Outerwear and Accessories | Theory
/womens-just-in/womens-just-in...
61
New Men's Clothing | Men's Sportshirts, Polos & Tees, Sweaters & Knits, Outerwear, Pants & Shorts, Sportscoats and Accessories | Theory
/mens-just-in/mens-just-in,def...
60

www.theory.com
Theory Official Site | Contemporary Clothing for Women and Men

Website thumbnail
www.theory.com is a website with English content. Below is an analysis of the content on www.theory.com. Optimize so that you rank better in Google for your chosen keywords.
This page was last updated 2016-04-27

SEO Camel Score: 60/100

SEO Keywords Analysis

Content language
English (en)
Content analysis
(Web of trust)
loading
Content sample
'),o.close()}("https://assets.zendesk.com/embeddable_framework/main.js","theory.zendesk.com"); Complimentary Shipping and Returns | United States: (Change) Close You Are Currently On Our US Site Visit Our Japan Site Visit Our China Site Continue Shopping Shopping Bag0 Customer Service | Sign In | Theory   New Women Shop All New Neutrals The Modern Maxi Sandwashed Silk Modern Pleats Jumpsuits Men Shop All Long-Sleeve Linen Short-Sleeve Linen The New T-Shirt Cotton Jersey Essentials Garment-Dyed Pants Women Features New Arrivals Spring Dresses Classic Theory Sale Clothing Pants Sweaters Outerwear Dresses Jackets Shirts Knits & Tees Skirts Jumpsuits Shorts Shop All Men Features New Arrivals Neoteric Most Coveted Classic Theory Sale
Recurring phrases
PhraseFreq
customer service2
& tees2
please turn2
shop all men2
features new arrivals2
please turn it on2
site visit our2
classic theory sale clothing pants sweaters outerwear2
Keyword cloud
dresses arrivals stores pants theory site women sale classic shop
Keyword consistency
Keyword Freq Title Keywords Description Headings
shop6resultresultresultresult
theory5resultresultresultresult
sale4resultresultresultresult
site4resultresultresultresult
women4resultresultresultresult

Meta tags

Title
Theory Official Site | Contemporary Clothing for Women and Men

Length: 62

Perfect, your title contains between 10 and 70 characters.
Meta Description
Shop Theory.com, our best selection of contemporary pants, blazers, shirts, dresses, suits, & sweaters for today's modern women and men. Free shipping and easy returns.

Length: 173

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta Keywords
Theory, Jackets, Pants, Suits, Blazers, Dresses, Outerwear, Tops, Sweaters, Shirts, Contemporary, Modern

Length: 104

Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.

SEO content

Headings
H1 H2 H3 H4 H5 H6
0 0 0 0 4 6

  • [H5] About Theory
  • [H5] Customer Service
  • [H5] Stores
  • [H5] Contact Us
  • [H6] Complimentary Shipping and Returns |
  • [H6] United States: (Change)
  • [H6] Shopping Bag
  • [H6] 0
  • [H6] Customer Service
  • [H6] Sign In
Images
15 images found

15 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
7.08%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
Link juice per link
1.3 %

This page has 76 outbound links. Therefore, each link is giving 1.3 % of the link juice to the target page.
On-page links
Filter links
Click here to show all links (76)

Useability

URL
Domain : www.theory.com
Length : 14
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
You have not specified the language.
Dublin Core
This page does not take advantage of Dublin Core.

Document

Doctype
XHTML 1.0 Strict
Encoding
Perfect. Your declared charset is UTF-8.
Email privacy
Warning! At least one email address has been found in the plain text.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
HTTP over SSL
The website does not encrypt data when communicating with the server.
Speed tips
Nested table Result Attention! Try to avoid nested tables in HTML.
Inline css Result Perfect. No inline css has been found in HTML tags!
CSS count Result Great, your website has few CSS files.
JS count Results Too bad, your website has too many JS files (more than 6).

Rankings

Google
FactorScoreLast check
Pagerank
Alexa
FactorRankingLast check
Alexa global rank
Alexa country rank
Alexa pageload time
Social shares
SourceViralityLast check
Alexa global rank
Alexa country rank
Alexa backlink count
Alexa pageload time

Server

Headers
HTTP/1.1 200 OK
Date: Wed, 27 Apr 2016 09:38:45 GMT
Server: Apache
Set-Cookie: dwac_bc1V6iaagHaSMaaacG8VM6ISz1=GvwlrGELwGGbzrOKs0rRVIXyPluEcfveF0Y%3D|demandaadotheoryus|||USD|false|US%2FEastern|true; Path=/
Set-Cookie: cqcid=acOW7fabrpVMej2SF1QNiltUKR; Path=/
Set-Cookie: dwpersonalization_9f7c2ee2870d6d362c290cf5351e9104=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/
Set-Cookie: sid=GvwlrGELwGGbzrOKs0rRVIXyPluEcfveF0Y; Path=/
Set-Cookie: dwanonymous_9f7c2ee2870d6d362c290cf5351e9104=acOW7fabrpVMej2SF1QNiltUKR; Version=1; Comment="Demandware anonymous cookie for site Sites-theory_US-Site"; Max-Age=15552000; Expires=Mon, 24-Oct-2016 09:38:45 GMT; Path=/
Content-Length: 70716
Set-Cookie: dwsid=AaBThN0QP8KMG4RURSnETZ6uSHM4agR9AJPx3IP2BXf-Po3mJifBv2PAF6FbbNX-uTJoYymksHtse7qCyY7A1g==; path=/; HttpOnly
Cache-Control: no-cache,no-store,must-revalidate
Pragma: no-cache
Expires: Thu, 01 Dec 1994 16:00:00 GMT
Vary: Accept-Encoding
Accept-Ranges: bytes
Connection: close
Content-Type: text/html;charset=UTF-8
Who own's the website (WHOIS)